Adventist Communication Academy is a collaboration network between regional communication departments in the Adventist Church. Together we are stronger. Many departments in the church are overlapping in the use of ressources and projects, and by a more structured collaboration, we can make sure that money and ideas are used to its best potential.
Adventist history shows us that our pioneers spotted the best medium for delivering the adventist message of their time: the printing press. This was the only technical venue for mass communication. Our days have a much more diverse spread in methods of mass communication. Most of this are being done by electronic means, even if the printed word still has some relevance.
If we compare our times to our pioneers in regard to utilization of available channels of communication, we lag far behind. It has taken us years and years to migrate from the written word, to a digital age. A lot of good initiatives are already being done around the globe in adventist circles to use digital communication. However, in Scandinavia, our resources are limited and the cost of producing quality content has increased. It has been the explicit expression from the Danish, Swedish and Norwegian Unions that a more extensive collaboration between our unions should take place. Meetings has already been held by the union leaders, and a search for how a more extensive collaboration can take place has been launched by our union leaders.
In line with this, the 3 communication departments of our 3 unions met in Stockholm in May 2018, in order to establich a more concrete collaboration where we commit to a common cause. We believe that only by creating a more formal organisational unit, – a scandinavian collaboration network, will this work be advanced and not being the victim of random plans and fragmented solution which will be the likely outcome if an ”ad hoc project” approach is taken. By a more formal network collaboration, we ensure that informaten is shared and common projects are launced. This will benefit all 3 unions, our church members and people beyond our countries.
By coordinating our ressources in the channels of communication and by producing content to the various platforms, we can keep a momentum that would be nearly impossible for only one union alone. As countries, we do share a commnon history, a similar language and culture, and working more closely together makes sense in a world where competition for the eyes and ears of our populations only increases.